Friendschoices
RECOMMENDATION FOR TRAVEL
CUSTOM DEVELOPMENT AND WEB MARKETING
CUSTOM DEVELOPMENT AND WEB MARKETING
Inovadis a highly innovation-oriented company, and has created and launched several innovative websites, including Friends Choices. This is a referral site dedicated to CSP ++, who travel a lot and appreciate the “tips” of other people who resemble them and can advise them where to eat, sleep, what to visit in a given city.
Contexte du projet
Friendschoices was based on an initial thought: the dominant recommendation sites (such as Trip Advisor) are highly affected by spam and a large number of unreliable reviews.
Hence the principle of a private system, where members are real and information is reliable.
PERIMETRE DU PROJET
- Development of the recommendation site, including a highly advanced back office.
- Possibility to recommend links, but also itineraries in a city.
- Access by login or directly by facebook.
- Recommendations mapping system.
- Version of the site in responsive web design
- Interfacing with the domain’s wikipedia databases to multiply the amount of accessible information.
- Transcript of the site into a mobile application.
MISSION WEB MARKETING
- Guidance in the definition of the traffic acquisition strategy
- Writing meta data content (SEO)
- Monitoring, Analysis and Optimization of Results
- Animation of the social profiles of Friends Choices (Facebook, Google +, Pinterest …)
- Technical recommendations to increase Google’s website rating
- Design and ergonomics of newsletters
SOLUTION TECHNIQUE DEPLOYéE
Own Framework based on OpenSource LAMP (Linux, Apache, Mysql, PHP).
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